About the Association

About us

The Association believes the best interests of members should be of the highest priority, while conflicts of interest between members and advisors should be avoided; only objective and professional advice are guaranteed to be rendered.

The Association is therefore established to

• Promote account opening service structure;
• Aim at protecting the interests and rights of members;
• Enhance their confidence by increasing transaction transparency and establishing a lifelong relationship;
• Emphasize on fostering the integrity, ethics, objectiveness and professional knowledge among our professional financial advisors through personal and professional development.

Mission Statement

• Become a pre-eminent body representing the world class financial planning profession;
• Being greatly valued by our members and highly respected by investors and the Government;
• Strive to improve the general financial well-being;
• Provide members and institutions with objective financial advice on wealth accumulation structure.

In support of this mission, the Association

• Raises public awareness of the need for objective and professional wealth management advice for the financial advisory service rendered;
• Provides members and the industry practitioners with training and information to enhance their provision of objective and professional financial advisory service;
• Develops and maintains high ethical standards of members;
• Acts as a communication platform for industry practitioners and general public

Code of conduct

The codes of ethics are general standards of a mandatory and enforceable nature. Each general standard will apply to all classifications of membership, unless otherwise stated.

Objectivity
Members get the priority to get well know of worldwide financial planning, not when they make a sale. Association receive no commissions from anyone and put members’ interest at the first priority. A free of interest conflict relation can be established.

Integrity
Members shall observe high standards of honesty and integrity in conducting their financial planning business and in the provision of financial planning services.

Commitment
Association plan a life relationship with their members, not a high commission quick sale and unnecessary rotation of members investments.

Competence
Members shall provide competent financial planning services and maintain the necessary knowledge and skill to continue to do so in those areas in which the Member is engaged.

Professionalism
Members shall ensure their conduct does not bring discredit to the financial planning profession.

Confidentiality
Members shall not disclose any confidential information without the specific consent of the provider of that information unless compelled to by law or as required to fulfill their legal obligations.

Compliance
Members shall ensure their conduct complies with the Memorandum and Articles of Association of the Fee Based Association, the Fee Based Association’s regulations and Professional Standards.

International Affiliation

Association seeks affiliation with different international professional bodies to provide members with international recognition. The proposed parties include Fee Based Advise.co.uk (fba.co.uk) and The National Association of Personal Financial Advisors (NAPFA).

Founding member

They are leading institutions in Hong Kong in the banking, insurance, investment and related industries that have helped the establishment of Fee Based Association. Their continued support in Fee Based Association’s activities is an endorsement of our effort in taking the financial planning industry on the fee-based charging structure in Hong Kong to higher standards.

Honorary Advisors

Association is honored to have the support of the following parties who are leaders of Hong Kong’s financial services industry: